MEXICO, DF Two Mexicans living in Europe identified a niche opportunity in the specialized software exported from Latin America, not only new products but also highly qualified human resources towards the second most important market of the world.
Through the newly established company Cualli-Software, Dr. Marcos Quintana and engineer Francisco López Lira Fennel looking to attract talent, investment projects and Latin America, particularly Mexico, to offer solutions to European software market embedded; an industry growing rapidly due to technological trend known as “Internet of things”.
The technology firm is headquartered in Eindhoven, Netherlands, in a region known as Brain Port (brains) where they have established high technology companies, both in the region (which includes Belgium, Germany), and elsewhere. This feature of the center of innovation led to the need to attract talent from other countries, so did the idea of creating Cualli-Software.
“The company name is symbolic for us as Cualli comes from Nahuatl, meaning good, and that’s what we bring to this area, the best of our Latin American embedded software around the country, “explained Dr. Quintana.
The embedded software refers anyone program specifically designed to control or request information about an object which in turn can interact with others, but without being dependent on a computer for operation. For example, if cars are programs sensors that detect movements around.
In fact, industries such as automotive, aeronautics, aerospace or medical devices increasingly are worth more Embedded software product. And according to international assessments, it is estimated that each year this industry represents more than 350 billion dollars, with a growth trend of 4.15% for 2015.
For Francisco López Lira Fennel, cofounder of Cualli-Software The idea of establishing the company in Europe arose because it is the second largest market for these products, after the US, so there is a “clear need” for specialist engineers in the area.
“The company name comes from the Nahuatl Cualli, meaning good, and that’s what we want the best of our Latin American countries around the embedded software”, Marcos Quintana, cofounder of Cualli-Software .
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