This area of knowledge has a high business potential and provide new export products to Europe.
Quintana and Francisco López Marcos Lira Fennel, of Cualli-Software. photo courtesy: Agency ID
Two Mexicans living in Europe identified a niche opportunity in the specialized software to export from Latin America not only new products but Also highly qualified human resources towards the second most important market of the world.
Through the newly established company Cualli-Software, Dr. Marcos Quintana and engineer Francisco López Lira Fennel seeking to attract talent, projects and Latin American investment, particularly from Mexico, to offer solutions to the European market for embedded software, an industry growing rapidly due to technological trend known as “Internet of things”.
The technology firm is headquartered Eindhoven, Netherlands, in a region known as Brain Port (brains), where they have established high technology companies, both in the region (which includes Belgium and Germany) and elsewhere. This feature of the center of innovation led to the need to attract talent from other countries, so did the idea of creating Cualli-Software.
“The company name is symbolic for us as comes from the Nahuatl cualli, meaning good, and that’s what we bring to this area, the best of our Latin American around the embedded software countries, “said Dr. Quintana, who graduated from the UNAM and lies in Europe for 15.
The embedded software refers to anyone program specifically designed to control or request information about an object which in turn can interact with others, but without being dependent on a computer for operation. For example, if cars are programs sensors that detect movements around.
In fact, industries such as automotive, aeronautics, aerospace or medical devices increasingly are worth more Embedded software product. And according to international assessments, it is estimated that this industry represents each year more than 350,000 million, with a growth trend of 4.15% by 2015.
But what can bring the Mexicans?
For Francisco López Lira Fennel, the idea of establishing the company in Europe arose because it is the second largest market for these products, after the United States, so there is a “clear need” engineers specialists in the area.
“Already some countries are exporting talent, because even though Europe produces specialist engineers in these areas, the amount will not be sufficient for the niche that is being generated. What we want (the company) is to reach more entrepreneurs and specialists who have the vision to become involved in this industry, with Europe as a starting point “, said López Lira Fennel, who is a graduate of the ITAM and currently resides in Spain .
Both Mexican entrepreneurs are part of the Talent Network Mexicans Abroad, which have ties with Mexican institutions to identify personnel who can join a project of embedded software. But the intention of Cualli-Software is that they can also have national entrepreneurs willing to bet this niche opportunity.
“The embedded software can be used in the manufacturing industry, which has a strong presence in Mexico, and brings the advantage of adding value to a product. Even in the agricultural sector can be very useful when applied to monitoring the state of soil or crops, so it can be very attractive for the national productive sector, “Quintana said.
“The advantage of working with software development is that it does not require large infrastructure for its realization. We are even thinking that not all partners or talent captured from Latin America should come to the Netherlands, since many projects can be developed at a distance, to reduce costs, “said the engineer López Lira Fennel.
Both businessmen agreed that the trend of embedded software is a great opportunity for Mexico, but it is necessary that the country do not miss this opportunity, as it has done with other technologies that failed to take advantage at the time and that must now import.
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