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Drop shopping While personal technology, a recent study by Gartner reported that 17% of consumers in mature markets surveyed plan to purchase a tablet in the next year. The study, conducted in May and June 2015, polled 19,000 consumers in the United States, Britain, France, China, Brazil and India.
?? Tablets innovations are driven increasingly by applications by the hardware ?? said Meike Escherich, principal analyst at Gartner Research. “Consumers are less interested in hardware and more interested in how applications and devices can interact with each other using the cloud ??.
Downward trend
The penetration of these devices has reached more than 66 % of households in the United States, where more than 25% of households have two or more tablets. “In the worst case, many users never updated or buy new tablets since phablets and / or convertible PCs 2 -in-1 are gaining the benefits of the tablets. In this case, the penetration of tablets in mature markets would fall below 40%.
In emerging markets, the share is less abundant products and lower prices. In these markets, the need to supplement tablets to smartphones. However, the availability of Wi-Fi is limited, and tablets with mobile connection are as expensive as some of the smartphones.
The Gartner survey also revealed that 48% of respondents do not want to change their devices to it is absolutely necessary. The purchase process itself has become more complex. About half of respondents plan to stay consistent with their choices, especially those who prioritize desktops (65%) and laptops (46%). However, according to the study, consumers are increasingly unsure about which product best suited to replace your current device, which means that the wishes and needs of users are not fully satisfied with the current offer.
“The opportunities are in the form of hybrids. It seems that the traditional PC is no longer a compromised device compared with tablets or even smartphones, as it is presented in a more versatile to consumers,” said Escherich. Mateo Gil Garcia
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