Under the leadership of Satya Nadella, Microsoft has taken new impetus to compete in the tough market of portable devices. Their products are recognized by the evolution presented and the company demonstrates a genuine ambition to occupy privileged places in the consideration of the public, based not only on the strength of its brand, but in proposals of high value.
Big screen, small prices
In a market like Argentina, absolutely dominated by Android, Microsoft Windows Phone continues its trying to draw the attention of users, and with good weapons. The smartphones Lumia family (remember, the ex-Nokia) are products that provide a convenient relationship between quality and price in all segments.
Where is concentrating greater efforts today the Redmond company is in the middle range, offering smartphones that between discrete and satisfactory performance at prices that a large segment of users can afford.
A good example is the description of the latest release of Microsoft in the country, the Lumia 640 XL. It is a phone that, by their screen size, may well be placed in the category “phablet” (hybrids between phone and tablet).
Features
During the presentation of the new team from the company stressed that this device allows:
• Enjoy photos and videos in a clear display of 5.7-inch high definition.
• Take detailed in low light camera with Carl Zeiss lens and LED flash 13 megapixel photos. It also comes with a front camera of 5 MP wide angle, Skype for video calls with the Lumia Camera and integrated software.
• Quickly access important documents web sites, applications and popular games, thanks to its Qualcomm Snapdragon processor 400 with a four-core CPU at 1.2 GHz. In terms of capacity, has 1 GB of RAM and 8 GB of internal storage expandable to 128 GB through microSD memory cards and 30 GB of free cloud storage onedrive .
• Use it throughout the day thanks to its long battery life of 3000 mAh.
• “With 5.7 inches HD 640 XL is the first big-screen Lumia launch in Argentina at a highly competitive price. Is ideal for anyone looking for a single device the best experience of personal, team work and entertainment, “said Gabriel Lopez, product manager for Microsoft Devices for the Southern Cone.
• As for the operating system, this model has the 8.1 version of Windows Phone and Lumia Denim , and includes activity center, Word Flow keyboard and hot folders. Naturally, the team was able to upgrade to Windows 10 once it is available.
The apple looks
The Microsoft Surface line was launched by the company in 2012 and at that time surprised, as the company now led by Steve Ballmer dared to present a tablet whose price was higher than an iPad, the unavoidable reference in this market.
Arriving at the end of 2015, the Surface family has multiplied and its recent launch widely received favorable reviews by technology market analysts.
In this context presented the Surface Pro 4, a thin, light and powerful tablet that can safely replace a laptop. It has 8.4 mm thick screen technology is called PixelSense (equivalent to Apple Retina Display) and has a size of 12.3 inches. Includes Intel Core m, i5 and i7 sixth generation. With a starting price of $ 889 (US), this new version is not only 30 percent more powerful than the Surface Pro 3: it is also quieter, run with less temperature, and even more efficient with up to 9 hours of battery life. Its cover with keyboard included (Type Cover) makes laptop, despite its small size has a standard key space that facilitates writing.
Cost
Microsoft Lumia 640 XL will be available in the local market from the beginning of November.
It can be found in black, white, orange and blue.
The MSRP subject to the plan and the operator is from $ 3,800
Source: own business survey in the category
<. p class="caption"> Revolution
Of the products made by Microsoft, the greatest impact has caused is the Surface Book, a hybrid device for the premium segment, with special capabilities designed for users with vocation art.
This is a powerful high-performance laptop, with very nice finishes, including a precision pen to draw directly on the screen and has touch support. As a premium product, it incorporates only the most powerful Intel Core i5 and i7 sixth generation with the particularity of offering up to 12 hours of battery life.
(also PixelSense) 13.5-inch screen, delivers a high contrast with a density of 267 dpi with improved latency and parallax, which makes it attractive to watch and fluid writing.
Using the bracket can rotate 360 degrees, which fits in the convertible category; at the same time, the screen is also separated as a tablet to sketch and take notes, which can be defined as a 2 in 1
As an option, for users who need high power accelerated graphics hardware support includes a second graphics card.
The price is according to the segment to which targets and announced its initial cost is US $ 1,499.
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