New Camera Hero + GoPro
Known as the manufacturer of the accessory used by fans of extreme sports GoPro seeks to go beyond the video productions first person to announce the acquisition of Kolor, a French firm specializing in virtual reality software. In this way, the company seeks to develop and expand the range of services of its action camera to compete in a segment that already has Oculus Rift initiatives like Facebook, Gear VR Project Morpheus Samsung and Sony, among others.
Kolor software allows users to make productions with 360-degree views by combining various images and videos, a technique that gives the French firm called content. In turn, has a mobile app for iOS and Android devices called Kolor Eyes, which offers reproduction of these contents for various virtual reality viewers.
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“It’s an excellent opportunity for GoPro take the lead in the segment virtual reality. Our cameras are used to capture the experiences of immersive mode option, and the acquisition of Kolor was the natural way to go this route, “said Nick Woodman, GoPro’s CEO at the announcement of quarterly results of the company.
Via La Nacion (Argentina)
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