MEXICO CITY (CNNExpansión) – The subscription business model that technology companies like Spotify, Netflix or Adobe have received as a distribution channel for its products, it has attracted the attention of the specialized 3D software company Autodesk, which as of February 1, will begin working with this structure in its various services.
Roberto Mikse, CEO of Autodesk Mexico, spoke exclusively with this change CNNExpansión . He said that at the beginning of the second month of 2016, the company directed in Mexico will stop selling perpetual licenses to migrate to a business model called Desktop Subscription .
“ It allows the customer to purchase a subscription for seasons . That is, if you have a project that lasts six months, only a subscription is sufficient for that time; if your project runs, you extend your subscription time you require, “explained the manager.
Traditionally, this company offers perpetual licenses services with which it works, as the case of Autocad software , which is used by most engineers. However, in recent years, already has a hybrid model of selling these.
The decision said Mikse, part of a new way to reach different customers working with company. He said that this adjustment to its business plan, will revolutionize not only the economy of companies, but how to use technology.
“You see it, Spotify, Pandora, this type of service they are looking for everybody’s use, at the end of the day is the trend of software companies. If you enter the virtual stores this technology already exists in the hands of any individual, from a child to a master engineer, “said the manager.
And this business model has brought benefits to platforms of all types, ranging from musicals to firms offering software services. In a comparative, so far in May 2014 to date, the Spotify music platform , has had an increase of 40 million users, which positions with nearly 75 million active users, 20 million of them in the model of pay according to official figures from the firm.
Under this premise, Autodesk seeks to “democratize technology” and put it in the hands of everyone and anyone with a 3D printer at home to work in a personalized way and that she does his things.
“It’s the trend, we are experiencing what could be the third industrial revolution in the subject of technology, behavioral changes in consumption and production processes.”
An issue of legality
The development of this model will bring benefits to the misuse of services from Autodesk, as it will pay only a proportional to the time users take up services for their projects amount.
“With the evolution of this model, allow pay for the time they deem companies, users or engineers , but as It was perhaps an inaccessible for some people price, taking the use of technology in an illegal manner. It will allow them to access this technology legally and that the continued use without having that problem. “
At the level of universities and schools, a couple of years Autodesk decided that all the technology is free for universities and professors, but for non-commercial educational use.