Google gives away its software to “deserters” Office – El Nuevo Herald

Google tightened its attacks on the lucrative package Microsoft Office programs, it reported Monday, in a bid to beat his old opponent where it hurts. The target companies and government agencies are paid to work with word processing, e-mail, calendar, spreadsheet and other Office programs.

If you leave Microsoft, Google let them use without his own parcel cost, which usually costs $ 5 to $ 10 per user per month.

“Google for Work” software will be free for as long as customers have a contract with Microsoft or any another provider. The offer will be open the next six months in the United States and at some point be extended to other countries.

Google is limiting free access to 3,000 customer deserter. Even with this restriction, the company expects 180,000 to $ 360,000 in annual revenue if a company with 3,000 people accepted the offer.

As an added incentive, the company offers a payout of up to $ 75,000 to each company change your software to cover the cost of making the change.

Google, which is now owned by a newly formed company called Alphabet Inc., would not say how much is budgeted for this latest attack against Microsoft Corp. Google estimates that more than 600 companies have at least 10,000 employees using Work.

The offer demonstrates the confidence that has Google on the quality of its software and is determined to hit one of the most profitable franchises of Microsoft, said Jim Lundy, an analyst at Aragon Research. The expert estimated that Microsoft customers currently pay $ 12 to $ 20 per user under contracts lasting several years.

Office generated 23,500 million to Microsoft, nearly a third of company revenue software, in the fiscal year that ended in June.

The digital advertising continues to represent virtually all of Google’s revenue, which totaled 66,000 million dollars last year. The company based in Mountain View, California, has used part of the money to be subtracted from the domain that has Microsoft in the office software since it introduced a series of rival programs for almost a decade.