When the hardware business was in decline, Dell bet on a new software-based business and in the case of Mexico represents a potential market of 700 million dollars.
Four years ago, Dell created the software division amid a meltdown in sales of computers and tablets worldwide. After millions to acquire companies that will give strength to their portfolio investments, the firm says that this business is about to reach 2,000 million.
“No detailed numbers but we are close of the 2,000 million dollars are in the way of that plan and we’ll see good opportunities to grow the business, “global president of Dell Software Group, John Swainson said in an interview with The Economist.
In 2012, Dell announced an investment of 5,000 million dollars in the acquisition of more than ten technology companies like Quest, Kace, SonicWall, for the growth of its software business. With this investment, the company strengthened the development of device management solutions in enterprise environments, network security, applications and solutions in the cloud
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While the expectation was that software was a business unit of between 2,000 and 3,000 million dollars for 2015, the slowdown in the global economy and a somewhat unfavorable outlook for growth industry have forced the company to remain conservative in its goal toward the bottom of that range projection.
“The world economy has not been as robust as expected. Oil prices rose and China. We have not seen a robust macroeconomic environment, but we are pleased with the growth of our business software; we continue to look for ways to grow faster, “he said during a recent visit to Mexico.
The company founded and directed by Michael Dell recognizes that there is an opportunity to between 600 and 700 million dollars in Mexico in the area . Software
Juan Francisco Aguilar, CEO of Dell Mexico, explained that currently have a stake of less than 10 percent
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“It’s a market opportunity we have in Mexico in the segments that we cover, specifically in the management of data security. There is an opportunity for companies that offer an integrated solution; not only hardware, not just software but a solution that will meet the needs and problems that consumers have, “said the manager.
In this way, the company will seek to meet the challenges of a less dynamic consumption technology of government, and with a greater focus on small and medium enterprises.
John Swainson acknowledges that the company has the challenge of changing the perception of being a company that develops and sells computers, be a creative solution to resolve and make business processes, small and more efficient.
“It is a process that is ongoing but slow. We are seeing increasing the link between hardware and software, but there are consumers with whom the primary relationship is through software and we are seeing how we introduce hardware at it. We both relationships and teams work together which facilitates communications and collaboration, “said the manager
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This will be essential to maintain momentum against falls in PC sales.
According to analyst firm IDC for the second quarter of 2015, Dell remained the third largest computers worldwide with a market share of 14.5%, behind Lenovo and HP.
While the fee is 0.5% higher than that held in the same period last year, shipments of company registered a fall of 8.7% to 9.5 million units. The fall was less than 11.8% of the industry to send 66.1 million computers worldwide.
“We talk about solutions but really thinking about problems that technology can solve. We will put the solutions that differentiate products but the reality is that they do not care about hardware and software, but how my business works better and can present a solution aligned to what they need, “he said.
julio.sanchez@eleconomista.mx
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