The company BMC Software in Mexico is debuting director, who in turn is leading a renewed strategy to consolidate a growth of 30 percent at the end of 2015 and in future years.
“What I intend to do and how he’ll do? We will cover the entire spectrum of the pyramid. We will have strategic sales services and will seek strategic partners to do so “, said Ricardo Wolff, CEO of the firm in Mexico.
Wolff said in an interview that the company will seek to continue expanding its services at the top of the pyramid, where it has large customers such as the SAT or Pemex, but will focus more relevance to the medium industry and small businesses in the country.
With the implementation of this strategy already started in the country a couple of months since his arrival, Wolff hopes to close the year with growth of between 25 and 30 percent and among its objectives is continued growth and future.
MEXICO, BMC investment destination
Jorge Lopez, director for Latin America, said that Mexico is one of the countries where the company is betting mostly in resources.
“The proximity to our corporate which is in Houston gives us a chance to bring resources and executives and to go forward in this trend. Mexico is presented as a commitment to growth and much more dynamic in the region. So it’s an area we’re putting focus to bring more resources and build equipment that comes the opportunity for growth, “said the director in an interview.
Lopez declined to give exact figures of investment in the country, but said much of the company budget that includes $ 100 million is being directed to the country.
BMC recently announced a worldwide leading firm offering services and solutions for other companies to adapt to the digital age through mobile structuring tools.
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