‘Apps’ to set the pace of business software market … – The Nation Costa Rica

MONTEVIDEO

Companies must plunge into the world of mobile applications ( my ) to better exploit the growing use of smartphones in Latin America, told AFP Nicolas Jodal, industry benchmark.

“Until last year , what was there was final consumer applications You had the game or general things. now the difference is that companies want to have their own applications, “said Jodal, Artech CEO of the company, creator of the software GeneXus

.

Apart from the annual event organized by the company, one of the most important technology and innovation in Latin America, which took place this week in Montevideo, Jodal said that “everybody wants (to develop their own app), but it knows how. “

” If we will resolve how the companies will have a unique opportunity, “said

<. p class = "mce"> The trend in software accompanies the “boom” of using cell growth in Latin America, which currently numbers about 328 million individual mobile users, according to GSMA, an organization that brings operators.

Buy products, banking, pay for services and many other daily actions are becoming more frequently performed by users from mobile phones, so “there is enormous anxiety of companies “to provide useful applications for their customers, Jodal said.

In the world of my , the market segment most publicized and visible is the one that directly involves the final consumer, launching games and other applications for users, however it is the least promising, warns Jodal.

“In this (segment) very Few earn much. That I’m a wild game, a hard game, you have to have a brilliant idea for you to do well, “he said.

In that vein, Daniel -owner Mordecki the company Specifically solutions remarked during his speech at one of the panels Genexus24 that of the nearly two million applications available in virtual shops “35% of applications come not downloaded 100 times.”

The “66% of the applications are downloaded less than 1,000 times” so in my “is much easier from the point of view of the probability fail than succeed,” said Mordecki.

Fortunately for developers selling apps directly to the end consumer is only part of the market, the rest is up companies need applications to sell their products and services

<. p class = "mce"> Jodal also identifies a third sector comprised of those apps that are used within an enterprise and facilitate the work of the team members.

“The final consumer is a very difficult game, “but” the other two being the companies and the intra-firm are two markets that are virtually untouched, “said

With a market anxious, the key is to be clear that a good application means that “you have to go in and use it without anyone knowing you explain and that’s an art,” said the CEO of Artech.

Regarding the sector and one of the main drivers of successful software industry in Uruguay, Jodal said that although the South American country continues to progress “has never won heaven. The technology is moving so fast that the next wave mistakes can lead you to lose everything. “