In less than a month, the CEO of the US company GoPro, Nicholas Woodman, announces another strategic move to enhance the experience of users and stem the decline in sales of the company.
last month, GoPro Inc and Microsoft Technology Licensing, announced the signing of an agreement patent, which accounted for the company’s personal chambers an increase of 5 percent in its actions, and an increase of 10 percent for its technological ally.
Although the company has had a difficult year, losing 34.5 billion in the last quarter, the manufacturer of the Hero camera announced being in agreements to acquire the licenses of two of the main editing applications mobile video, Replay and Splice.
with this enhancement GoPro continues its strategy to strengthen the user experience for existing customers. “Splice, Replay and GoPro will combine to offer what we believe to be the experience faster and more enjoyable mobile edition,” said Nicholas Woodman to PR Newswire.
Replay is an application developed by the Stupeflix French company, which allows users to select video clips and photos to merge them into a single video. Meanwhile, Splice is a mobile editor developed by Vemory in Austin, Texas, that allows you to manually create customized editions. Both applications are currently available for iOS and Android operating systems.
The appearance in 2004 of GoPro opened a niche market for companies like Sony, Nikon, Xiaomi and SJCam “cameras road” took advantage of the high cost of GoPro models to offer consumers similar cameras for just over 70 euros, three times cheaper.
so far in 2016, shares of the company GoPro lost 40.5 percent its value. Given the negative outlook for the company which runs through personal cameras, industry experts, including analyst Robert Stone, executive director of the consulting market Cowen & amp; Company, they suggest that the company must continue to invest in software editing, video playback, camera 360 degrees and in the manufacture of low-cost drones.
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