Tuesday, March 24, 2015

Software update Tesla distinguishes from other manufacturers – Management Journal

Elon Musk, CEO Tesla , said the automaker improve its Tesla system for travel planning and help drivers to avoid running out of electricity.

wants to lead a revolution of free carbon dioxide in personal transportation. (Photo: Bloomberg)

(Bloomberg) .- Usually the cars lose value over time as their features become outdated. Tesla Motors Inc., the automaker’s Silicon Valley, actually adds capabilities to their vehicles.

How? Sending software updates to customers of its all-electric Model S sedan, the way Apple Inc. updated their operating systems.

On Thursday, Chief Executive Officer, Elon Musk said Tesla improve its system for travel planning and help drivers to avoid running out of electricity. Within months, he will push for a 7.0 version of the software of the car including a reform in the user interface and computer address specific circumstances, he said.

“It was a reminder of the higher content of software introduced in the light and the need to update the system software updates via air vehicles, “said analyst Brian A. Johnson of Barclays Plc on Friday in a research note. Other automakers “have to work a little” to implement similar improvements in parked cars while their owners sleep.

Tesla, based in Palo Alto, California, and is a manufacturer of exceptional cars with their high-end cars and expressed his desire to lead a revolution of free carbon dioxide in personal transportation. But his ability to add functionality to the car is unique and should slow depreciation.

Andrea James Dougherty Co. analyst, said that when Tesla introduced a hardware upgrade, as announced when the engine version Dual Model S the last year some who purchased a Model S with two-wheel drive is annoying felt. The new software, however, reaches them all automatically.

“When a hardware upgrade, people get annoyed if he lost,” James said Friday in an interview. “When it comes to software, existing customers participate excitement. It has an attractive factor. “

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Tesla advanced 1.2% on Friday to US $ 198.08. This is 31% below its highest close of US $ 286.04 in September.

On Thursday, some investors may have felt disappointed that the increases did not reach farther, and shares fell 2.5 % to US $ 195.65. It was however 3.7% higher than before Musk said via Twitter on Sunday that an update “will end the anxiety of autonomy”, the fear that an electric car losing its charge and let stranded motorists.

Using the car’s computer to help drivers to follow-up is actually a very basic concept, said Karl Brauer, an analyst at Kelley Blue Book.

“Add sites load the navigation system of a vehicle and travel planning is an excellent feature, but at the same time is neither new nor innovative “he said in a statement via email. “The Nissan Leaf offered this feature when it was introduced in 2010, and almost all electric cars offer it today.”

Increase regularly the capabilities of their cars is part of the culture of Tesla’s CV technology to industry, Musk said Thursday.

“Tesla is primarily a software company in Silicon Valley,” he said. “Everyone assumes it as normal that the phone and the laptop will continue to improve, and that’s the approach we have taken with the Model S. is a fundamental paradigm shift on how cars have been made earlier, when they were very static and software was really very delayed. “

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