The system measures heart rate via a bracelet and determines the emotion in front of a product.
The software is a real-time reader of emotions a person experiences against a product. Photo: Agency ID
The marketing industry is in full revolution thanks to the advancement of science, and Dr. computer, Enrique León Villeda, Mexican living in Spain, is responsible for a substantial part of this revolution, since developed a software that reads real-time emotions a person experiences against different products.
The algorithm created by Leon Villeda , member of the Talent Network Chapter Spain, measured heart rate and transfers the information via Bluetooth to a mobile phone or computer, where real-time emotion is determined.
“When we experience an emotion affects the way you act and the way we relate to our surroundings. When shopping we decide which brands or products we take home; this decision we made through the advertising that reaches TV (and other media) images of different products from different companies, “says the expert.
Multiple applications
” If a company makes use of our emotion detection software requires no purchase a sensor, you can use commercial accessories like bracelets or chest band and when you experience an emotion you can know what kind and how strong it is, “adds Mexico in an interview.
The project was developed by Tecnalia, center for applied research and innovation, one of the largest in Europe, which resulted in obtaining the patent of an economic product and easy to market.
The software used in the creation of commercials, for it is shown to a group of people a picture or video, and they placed the system determined by the heart rate the relationship between the figure and emotional experience.
Another way to use it is to place a subject a bracelet and through the data transmitted via Bluetooth to a cell phone, monitor emotions having to scroll through the department store. With that the supermarket owner can tell if a product is or what impact more than others.
In addition, specialist emotion detection warns that the system can be the design of a product and detect what kind Image able to be recorded in the memory of the consumer.
“When customers go to a shop and have to choose between brands, seeing the image or logo will remember that positive emotion you feel when you saw first the message, and are likely to buy the product, “says Leon Villeda.
History
Enrique León Villeda has 11 years of experience in detecting emotions and has studied in different cities. In England, as part of his PhD in Affective Computing, designed a vest that determined the emotions in relation to the conditions of light and temperature. In Ireland political speeches analyzed to discover how emotions acted upon hearing a phrase of a candidate.
No comments:
Post a Comment