In business, as in life, rarely invites anyone who is not a friend or family to sit at the table of the house. For Blackberry and Samsung, there is no doubt that the tie is increasingly narrow, while some have dared to revive the rumor that emerged a few weeks ago from a Reuters information, according to which the South Korea have made a bid to buy Canadian. But for now, none of that.
What I saw during the second day of Mobile World Congress, which runs until tomorrow in Barcelona, Spain, was that Blackberry not only invited but actively made partaker Samsung executive, Greg Wade, vice president of the Knox division at an event for nothing petty. Canada presented its strengthened value proposition for the corporate sector and launches smartphones, showing that in that business Blackberry still in struggle.
BB for Android and iOS
“We are committed to making the software a business,” said John Chen, CEO of Blackberry. The reason: the software in the future of the internet of things will be in all terminals, not only in phones or tablets, but in a car or a vending machine for chips
. Chen introduced the Blackberry Experience Suite, an enterprise solution that will be on sale and available in Blackberry, Android and iOS. The idea is to offer solutions for productivity, and unite in one place all the messages that come to a person: mail, SMS, Whatsapp, etc. There is a suite of collaboration between colleagues in real time and also the Security Suite, which lets you encrypt and protect data calls, messages and emails, to protect against malware.
And Samsung?
After months of cooking, Blackberry has partnered with Knox, the security suite that Samsung provides, so that in the same device can coexist personal and corporate data of a person. Now Knox will the proposed integrated Security Suite and Worklife, also developed by Blackberry that allows a company to a phone to your employee and coexist on the same team two lines, while consuming data and invoiced separately .
But in this scenario, Samsung and Blackberry remain competitive in the phone business. “We will compete with Samsung and collaborate,” Chen said. When asked why buy a Blackberry if you are returning to safer ultimately Samsung said “Blackberry remains the safest and most private.”
Smartphones
During the press conference, the American company introduced its Blackberry Leap, completely smooth and thin appearance, which, again, takes flight traditional keyboard-and many-valued by then is touchscreen. The smartphone will reach Latin America in April, entering Mexico and Colombia.
The end of the event, in an unusual move, Ron Louks, the head of the division of devices out of the inner pocket of his jacket two phones, He raised his arms for a moment and returned to store. Few amounted to capture the moment.
It was, in any case, the phone still unnamed Blackberry, apparently, like the newly released Samsung Galaxy S6, bring curved edges on your screen and it would slide. The launch is expected, will be for the second half of this year.
Chen finally told El Espectador that the rumors that have run in Colombia that Blackberry cease to have presence in the country are unlikely , and if so, the underlying reason would be that arrive via an ally.
mmedina@elespectador.com
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