From Barcelona Messi to school basketball teams USA adopted the video system to improve performance
An hour before dawn in winter, players team basketball Jonesboro high school enter a dark classroom to watch a video of the victory of the previous night on Eagle’s Landing. At least on paper what you see is shocking, the kind of victory by 14 points, coming from behind, that catapulted Jonesboro, a public school outside of Atlanta, two state titles in a row from Georgia in 2014 and 2015.
But coach Jonesboro Cardinals, Dan Maehlman, has difficulties to praise the team. “You know what I mean when I say to block the pass ? I speak a foreign language?” He asks, holding his head as if about to burst. He points to the screen where two defenders fail to intercept a lob pass. Maehlman rewinds and redisplays the sequence. “I’ll try again. to block the pass means that the player does not take the damn damn ball”
Players are kept mostly silent. Most he spent hours watching and filming on their smartphones, tablets and computers, using software called Hudl. At the meeting, Maehlman also uses the technology applied to sport. Created by three friends from business school at the University of Nebraska, Hudl focuses on digital video playback: Teams loaded recordings games (captured on a mobile device with app Hudl or a digital camera) Hudl servers, which are immediately available to anyone with permission can see them, from the coaches through the players and talent scouts. Later coaches can choose sections of the video (the fumble in the fourth quarter or the second quarter particularly elegant theft), inserting notes, written comments or audio players. They can also use these sections to create digital files for your team plays. Athletes use the software to study plays, edit and share outstanding recordings on their profile pages adaptive Hudl, and send recordings to their coaches for the analysis.
If a white board and an erasable marker were the basic tools for earlier generations of coaches, Hudl is quickly becoming the analogue of the XXI century. More than 100,000 sports teams worldwide currently rely on software, paying annual subscription from US $ 99 (for school teams) to US $ 50,000 (for professionals). The service has been adopted by teams of football and ice hockey, and all but one of the 30 NBA teams. Some of the most important international organizations in the world, including FC Barcelona, the New Zealand All Blacks and almost every club in the English Premier League, have subscriptions. But Hudl has been adopted mostly by high school teams and clubs in the United States. In basketball, nearly 22,000 schools have Hudl as a tool for basic training.
Despite the ubiquity of Hudl, many observers were surprised when the new firm Lincoln, Nebraska, who had built one he announced a few months that US $ 72.5 million was obtained in a round of investment made, which gave a valuation of US $ 250 million. It was a story that had desacomodado to anyone who does not know the subtle effect, but transformer, which Hudl has had on the way the coaches and players communicate with each other and with the outside world.
” We want to capture and add value to every moment in sports, “says CEO David Graff, who founded Hudl in 2006 with his fellow engineers and computational John Wirtz Brain Kaiser. In middle school, Jonesboro Hudl is part of almost everything that makes the basketball team. The morning after almost every game, Maehlman causes the computer to see the video; before important meetings has played rival. In addition to video resources, software tracks individual and team statistics, and automatically creates charts and tables showing the patterns of play.
As with many programs, Hudl was conceived as a digital replacement a task made long hand, in this case, the exchange of game recordings using coaches to continue competition. “Before there were people who traveled hundreds of kilometers to exchange DVD or waiting for days to arrive by mail,” says Graff. “And once he had the recording had so much data and so many plays that analyze, and no easy way to do it. We set out to change that.”
In early 2006, Wirtz, Kaiser and Graff, graduate assistant athletic program of Nebraska, he was able to present a beta version of Hudl then known as Bill Callahan Huddle- coach Cornhuskers football team. The software was pretty basic: essentially a player. But Callahan saw his potential. Said it would use if the group could have a final version of the product for the start of the 2007 season
“The sport has been living a technological revolution, and what is is to have an objective approach to performance measurement and just started to scratch the surface. “
the founders of professional teams Hudl expected to adopt its technology quickly, but that did not happen. “There were eight months when we shook my head against the wall,” recalls Graff. The Hudsucker Proxy, as he tells it, was when the decision to expand Hudl sports high school was taken. Ultimately there are few professional teams. The market for secondary schools is almost unlimited. So in 2009, after starting a pilot program in 12 schools in Nebraska, Texas and Kansas, Hudl lowered the starting price of the annual US $ 800 subscription for secondary schools. 2010 had 2000 attached equipment. The number grew from there: 7000, 8000, 80,000 more. And not only football, but also basketball, football, baseball and volleyball.
The genius of Hudl was democratize the technological revolution that Gennaro describes taking her both professional teams and secondary schools, junior school and recreation. shareable editable accessible, the kind that was usually reserved for professional organizations with analytical offered a lot of money. “One conversation with a coach and then receives a call from another from a nearby county, someone who says that is what I was expecting,” recalls Jason Aldridge, former football coach and sales representative Hudl Georgia and Carolina from the south. “For those teams filled a void.”
Officially, the company, which has 400 employees worldwide, does not report their annual income, although it is estimated that around US $ 30 million, compared with US $ 1.4 million in 2010. in the coming months Hudl offer a couple of new additions to their basic subscription payments, currently in beta. The first, Hudl Assist for basketball keeps you from coaches having to enter data. Coaches give their video to Hudl and professional sports analyst analyzes all game statistics
“The best way to describe Hudl is that it has streamlined many processes to us, “says Maehlman. “Need to record? It’s there. Do you need information about an opponent who could face in the semifinals of a state tournament? Or exactly how an individual player served from the line of free throws? That is also there. And it frees do what I have to do is concentrate on directing and the team. “
for an annual subscription, which part of the $ 99, coaches can access videos and own and rivals statistics.
translation Gabriel Zadunaisky
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