To prevent piracy of their products, starting this month, the provider software for 3D design, engineering and entertainment Autodesk , owner of AutoCAD, is following a trend that other large companies such as Microsoft and Oracle have already tried. offer their products on-demand or rent
“This availability immediate product and customization is what the industries we serve are indicating us. We were forced to change our licensing model, “said Juan Pablo de la Torre, director of sales in Mexico company based in California.
De la Torre said that this model will not necessarily mean a large increase in sales, but the opportunity to reach users who were unable to pay a perpetual license and used for software illegally.
“at the same time, this more flexible model that will generate people who traditionally had no transaction with me or my channel and preferred to remain in the irregularity, that is using my software and was not paid; these people certainly think we will begin to grasp as clients, “said the manager.
De la Torre also said the model has a great chance of being adopted in the country, although it is has remained stable Mexican economy, does not go unnoticed the international situation.
“in an economy like ours, which has remained solid, but in exchange rate factors affect us, increasingly customers asked for more flexible models and really the model allows you to pay for the time you use your license. We have heard in the market that is a model they were expecting, “said De la Torre.
In this regard, he mentioned that the model has already been tested by other companies, including Microsoft.
according to the report of the company founded by Bill Gates for the second quarter of fiscal 2016, which covers the months from October to December, its product Office 365, which can be purchased on demand, increased revenue 70 percent over the same period a year earlier, while the number of subscribers increased to 20.6 million.
The executive said that the demand model also has great potential for the younger generation who have chosen new ways of working remote.
Despite this new business model, the California firm will maintain its model of perpetual licensing for certain products until the end of July this year.
De la Torre said that products will begin to operate through this new form of licensing are those of the AutoCAD family, while the software through suite or package will continue to market in perpetual licensing until the second quarter of fiscal Autodesk.
The Autodesk subscription model came into effect from February 2016.
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