Corr.-IBM explains his strategy of ‘software’ and their adaptation to … – ecodiario

Note to users: – ( 0 votes)

This notice replaces the previous one on the same subject by failure in the intro of the news.

MADRID, 19 (Portaltic / EP)

The technology company IBM has held its event # Smart015 in which they have been explained with real examples of . their clients how technology is changing the current business models and the new model of customers

The transformation for IBM can be summarized in three main points: the systems of interaction, in which 2014 will have grown by 100 percent and in which the political and social business solutions are framed; analytical systems, which is a growth area for the company and in which IBM Watson Labs include; and transactional systems, which has grown by 90 percent so far this year.

At the event held at the Palacio de los Deportes in Madrid, President of IBM Spain, Portugal Greece and Israel, Marta Martinez, wanted to highlight the strategic alliances that his company has done throughout this year with major companies like Apple, SAP, Microsoft and Twitter are.

Martinez explained success in a changing market “will depend increasingly on the ability to develop and create value through new analytical systems and new systems of interaction provided by technology”, but mainly in the ability to “effectively integrate “with systems, applications and infrastructures, which qualifies as” key. “

In our country, more than 14,000 customers like CaixaBank, Casa del Libro, El Corte Ingles or RedSys- the using the ‘software’ of IBM’s various business areas and highlighted security solutions, in the case of CaixaBank; intelligent solutions, in the case of The Book; the ‘software’ social, from the English Court; or analytical tools from Redsys as the focal points of innovation, all included in the portfolio of IBM.

THE BET BY IBM ‘SOFTWARE’

The event served to highlight the strategy being developed by the company in respect of ‘software’ which today accounts for 44 percent of profits to IBM and expect it to be 50 percent even next year.

“We are facing a new era of social and business, where the customer is more demanding and has changed the way we buy, sell and understand the market. This means new challenges for companies, but also huge opportunities” has exposed VP ‘software’ of IBM Spain, Portugal, Greece and Israel, Diego Segre.

To demonstrate the potential of their solutions in this field, IBM has created a SmartZone a demonstration area in which 40 of its members have been able to expose how they use IBM solutions. The SmartZone was divided into six strategic areas of the company. Cloud, Mobility, Security, Analytics, Social and Intelligent Solutions

ADVERTISEMENT