Samsung moves challenge Google software to TVs – Management Journal

Samsung, the largest manufacturer of televisions in the world will present the first devices equipped with Tizen software in the ESC 2015 this week, and all models connected to the Web to sell this year will work with that operating system.

(Bloomberg) . – The challenge of Samsung Electronics Google software is moving from phones to large screen televisions in both the South Korean company tries to capitalize on the growing interest in smart homes

. The largest manufacturer of televisions in the world will present the first devices equipped with Tizen software in the Hall of Consumer Electronics this week, and all models connected to the Web to sell this year will work with that operating system. It is possible that in the ESC The company also shows how televisions washing machines, refrigerators and vacuum cleaners communicate.

The Lee Family controlling, are trying to reinvent Samsung as a supplier of appliances connected to the Internet to grab market share which could amount to US $ 7.1 billion in 2020. Samsung wants to generate income and services with Tizen applications how do Apple and Google with their operating systems, and Suwon based company is putting the accent on TVs and consumer electronics following a year have been delayed with a phone equipped with Tizen.

“In the smartphones, there is likelihood that the Tizen Samsung can displace the two dominant operating systems, “said Claire Kim, Seoul-based analyst at Daishin Securities. “But on the TVs, Samsung may have a chance.”

The Samsung advance to Number 1 in global sales of Android phones depended on Google. Almost all of the 243 million smartphones that Samsung shipped until September 30th worked with that software, Google usually gives in return for mobile advertising revenue and a portion of sales applications.

Phone Supremacy
Samsung faces the strongest to your phone supremacy after posting lower quarterly profit in more than two years challenge. Operating profit in the mobile phone unit, the largest cash-generating company, fell 74% in the September quarter and sales fell 33%.

This is leading the company to seek new resources to generate income. Tizen arose that Samsung joined Intel and NTT Docomo., Among others, to develop an alternative to Android and develop their skills of software.

Helped by Samsung, LG Electronics, and dozens of other producers, Android works in 84% of smartphones. That fragmented cake profits as many providers lose money in a crowded market, the market research firm Strategy Analytics said in October.

While Apple has only 12.3% of the market, the fact that proprietary operating system gives the company based in Cupertino, California, greater control of each stage and a slice of each transaction.

“The value of an operating system is copyrighted, you get part of the gain beyond minor changes and rules of the game are set, “said Tom Kang email, research director at Counterpoint Technology Market Research, based in Hong Kong. “For a giant like Samsung is more preferable to command their own destiny.”