Slowly but surely businesses Uruguayan software developers have been getting into the field. Agriculture, with its permanent objective to achieve greater productivity, shown as a fertile space for technological throw their darts. Since the supply of applications, platforms, software image analysis and even won geolocators collars are several national companies that have been proposed to create “agrointeligentes” solutions.
The actors, both in agriculture and technology, are clear that there is still a way to go beyond the Ceibal Plan, as was predicted some years ago has paved the way in terms of technology adoption in rural areas.
According to the CEO of GeneXus, Nicolas Jodal, one of the leaders of national-technology sector, agriculture has achieved higher productivity in recent years through technology. “In activities traditionally were based on the general wisdom, now technology is used to make decisions. The big change is because the software has been encroaching agriculture and it has done with other industries. The information is increasingly abundant, the strength we have is to provide tools to assess that information, whether it is good or not, “he said.
He added that, contrary to popular belief, the farmers are much more prepared, “Are you willing to adopt this technology because it gives them an advantage and means that they will have more productivity”
. the Chamber of Information Technology (Cuti) Clearly the interest of promoting the development of solutions for agriculture. “If we want to improve agricultural production, we have to do things. Plan Ceibal has improved and helped a lot, now almost all households in rural areas there is a XO. This type of knowledge that is created in Uruguay must be exportable. We can triple or quadruple these exports. We have opportunity to create solutions, “said Cuti president, Carlos Caetano.
The global services exports Uruguay, among which highlights the ICT, they reached about US $ 1,330 million in 2014 and directly employed about 16,000 people.
But local investors are also very attentive to the projects that arise involving the software in the service of agriculture. It is the case of the founding partner of Xn Consultants, Rodolfo Oppenheimer. “There are great investment opportunities, especially when it comes to improving efforts. There will be a revolution, it is the next great frontier for software technology will be able to do much to manage the variables and generate predictability in production. Especially anything that is applied to the agro-industrial process technology. Uruguay for its policies both environmental care and the management of soils, among others, you have the opportunity to generate a productive continuity and be within the world’s leading “predicted enthusiastically Oppenheimer.
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Overcoming resistance
One of the pioneers in technological application in agriculture is Agribusiness Plata (ADP), an agricultural food company that produces, sells and provides services inputs advice, logistics and export. With the support of the National Agency for Innovation and Research (ANII) which financed with US $ 124 billion buying the first dron- identifies areas of higher productivity through satellite images, both in deciding which reap as much fertilizer used. By providing this system producers called Ambience Agriculture, ADP has been prominent in opening doors (and heads) to overcome “resistance” actor. “The technology for agriculture has changed considerably. At first it was pretty weathered but today is inconceivable return to the traditional method. What it did was to see his field producer on paper and not on the horizon. He handed the doctor also assessed before all with a stethoscope and X-rays machines used today. Today it is much easier to have a phone or computer with Internet. Are at hand, “says the manager of Marketing & amp; ADP communication, Valeria Sasso. An example of Uruguayan developer is involved with agriculture dSense, which since 2010 proposes solutions such as Ambience Agriculture and estimating yields
-provides georeferenced information and the weighting factors for estimating the future performance the harvest. DSense partners Adrian Marques, Javier Preciozzi and Alvaro Pardo, explained that although it is slow, is increasingly using technology. They point out that often the data is not used or misused. They set the example that crops are planned from the previous year, when just about a case. They brought the images give more historical and complete information to make better assessments. DSense partners claim there is still much to do to add value relative to agriculture.
6,000 hectares annually used the service of Agriculture for dSense environments. The cost is $ 2 per hectare and includes images and data. If also requires an analysis of these data, it charges about $ 2.50 more.
Make it easy
One of the most recent cases of developers dunks to agriculture is Okaratech, intended as a complete technology provider, from apps to systems for image processing, report of agronomic management, analysis monitors the precise machines, among others. It is no coincidence that two of its founders are the director of Agribusiness del Plata, Marcos Guigou, and the CEO of GeneXus, Nicolas Jodal.
Okaratech know that every software development is a personalized and “directed” to each producer, proposed as each data packet has conditions that make it unique. “It is estimated that production capacity can be doubled by making efficient use of sophisticated technologies we already have. We have more technology than it gives us the ability to manipulate it and use it properly. Uruguayan producers and those in the region are among the most competitive in the world. The producer is a manager and has all the capabilities to develop a business. Although the preparation has a lot of this is new and what are some must incorporate technologies and disruptive change processes, “says the CEO of Okaratech, Leonardo Cristalli.
In late May, the company will launch a package of five applications: OKT Climate (hiperlocalizada agrometeorología and precise agronomic recommendations); Traveled (geo-referenced consultation and field inspection log); Market (relevant market information for the sector); Drive (file management) and nitrogen (measuring the level of nitrogen in leaf) at a cost of US $ 50 per month per user. Cristalli argues that “competition is gaining similar or not so large to $ 1,500 a year packs” so that the supply of Okaratech would be appropriate.
The biggest challenge for both Okaratech and companies of the sector is to bring the farmer tools that are easy to use, much as if to order food from the cell. Cristalli’s vision is that the producer must not transfer problems: “We must put aside the idea that you can pull the data on the table and it is fixed, but you have to provide the data digested, with some alternatives, give the most important parameters with the key information to make a decision. “
As with many of the software companies, and looks out Okaratech pointing to Argentina, Bolivia and Paraguay.
The mobile application for iOS and Android, of OKTClima already has 1,500 downloads and growing at a number of 100 every 10 days.
Necklaces cattle
Chipsafer, entrepreneurship Alonsopérez Victoria, received about $ 70,000 ANII for the prototype of a necklace with a device that indicates where they are animals remotely and autonomously. What is measured is the location and some behavioral parameters.
“We sent the design to China. We are expecting the first samples and testing quality. The idea is that this year will start using. We sell the service in Uruguay in the first instance, “said Alonsopérez, who argued that there are several producers concerned. A consolidated Uruguay time, the plan is expansion. “We will start with 500 necklaces for testing works well as the entire platform,” forward Alonsopérez.
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