The Andalusian company Tier 1 (antitua MP Systems) has acquired 25% of Opileak a software that allows real-time consumers what they say on social networks.
The company said today, and through its Comerzzia platform, “provides a management system for the sector retail , that allow you to control their own sales channels, from Store on line a physical store, retain and interact with customers, buy where or when they want and do it from any device. ”
Tier 1 onsidera c that “by integrating Comerzzia Opileak with a significant competitive advantage is gained, and that can be used proactively and immediately what social networks and the internet think about the products, brands and campaigns “.
Tier 1 explains that Opileak is a tool for monitoring and quantitative and qualitative analysis of social networks and web portals that allows real time what is commenting on a brand, company or an item in Facebook , Twitter, Linkedin, blogs, webs or the same digital media.
similar applications on the market Although there already, Opileak difference lies in its ability to identify the polarity of the comments made on the Web via the syntactic and semantic analysis made of the language used, creating real-time summary of thousands of messages from different sources.
This system “will give entrepreneurs the opportunity to also maneuver in real time, depending for example, how is resulting in an advertising campaign for a particular product and the acceptance thereof by consumer. ”
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